What is Denim Day?
Denim Day is an annual campaign to prevent sexual violence through education and public awareness that culminates on a Wednesday during Sexual Assault Awareness Month each April. It began in Italy in the 1990s when women legislators wore jeans to protest a Supreme Court verdict overturning a rape conviction because the victim wore tight jeans. In April 1999, a social service agency in Los Angeles established the first Denim Day in the United States, and in 2011 a local survivor established Denim Day Milwaukee.
Denim Day 2015 is April 29, a day when community members, survivors, caregivers, students, elected officials, and businesses wear denim as a visible statement in support of survivors and against misconceptions about sexual assault.
Denim Day Aurora is a system-wide effort to raise awareness and funds to support Aurora’s comprehensive abuse response programs: Sexual Assault Nurse Examiners (SANE), Sexual Assault Treatment Center, The Healing Center, and Safe Mom Safe Baby.
Pledge today to support survivors of sexual violence.