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Pledge to wear denim on April 29, 2015.

Denim Day

What is Denim Day?

Denim Day is an annual campaign to prevent sexual violence through education and public awareness that culminates on a Wednesday during Sexual Assault Awareness Month each April. It began in Italy in the 1990s when women legislators wore jeans to protest a Supreme Court verdict overturning a rape conviction because the victim wore tight jeans. In April 1999, a social service agency in Los Angeles established the first Denim Day in the United States, and in 2011 a local survivor established Denim Day Milwaukee.

Denim Day 2015 is April 29, a day when community members, survivors, caregivers, students, elected officials, and businesses wear denim as a visible statement in support of survivors and against misconceptions about sexual assault.

Denim Day Aurora is a system-wide effort to raise awareness and funds to support Aurora’s comprehensive abuse response programs: Sexual Assault Nurse Examiners (SANE), Sexual Assault Treatment Center, The Healing Center, and Safe Mom Safe Baby.

Pledge today to support survivors of sexual violence.